Omni Channel Retailers Guide
Increased mobility has led to a change in the way people purchase things. It is important for retailers to react to the changing buying behaviors of the consumers. If retailers want to survive competition, they need to adopt new platforms. A growing consensus among the retailers is that it is vital for them to be present across various platforms, giving rise to omni-channel retailing.
Included in the e-Book are:
- Importance of omni-channel retailing
- Challenges faced by omni-channel retailers
- Opportunities in omni-channel
- Strategies to create an effective omni-channel experience
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