Multi Store E-Commerce Web Solution

Client: UK Based Leading Liquor Company Client Vertical : Food & Beverages Project Type: eCommerce WebSite Technology Used: Magento Community Edition PHP 5x Programming

Client Overview

About Client:

Two companies having over 10 years of experience in liquor industr y wanted to develop a multi-store ecommerce site supplying high quality drinks at the doorstep. One of the company specializes in supplying hard to find drinks at the cheapest prices with products to home customer (B2C) being shipped to domestic address, where other sell a selection of specific drinks brands delivered to Retail customers (B2B) and focus on selling specific products for which they have UK distribution rights.

Requirement Overview:

Two companies require an eCommerce site in order to extend their current selling channels to encompass and facilitate online sales. Since the existing business model of both the companies together involves two sales channels (B2B and B2C), they require a multistore implementation allowing sales via each of the respective channels. Each site will be required to run via unique domains to allow the channel segregation to be evident.

International currencies (UK Sterling, US Dollar and Euro) and the ability to calculate the local Duty rates based on the geographical location of the customer. Both sites must also facilitate multilingual support.

Proposed Solution:

The client has identified Magento as their solution. SilverTouch, as the development company, will develop the website based on their requirements which are in lieu with the Open Source codebase with certain customizations as required.

Project Description

Two sites were developed (using Magento Multi store feature with single Back End admin) for B2B and B2C features over TWO phases of the project, keeping in mind following target audience

  • Consumer (B2C)
  • Retail (B2B)
  • Wholesale (B2B)

Below are some modules which were developed in Magento 1.4 in Community Edition. All features and functionalities of Magento version 1.4 were kept intact and customized as required.

1. user management:

1.1. For B2C / consumer site, anyone may view products, prices and description and make a purchase through the website through the use of debit or credit card payment.

1.2. For B2B / business site, only REGISTERED companies with user accounts will have the ability to view products, prices and descriptions once logged into the site.

1.3. For B2B users who have not registered, or logged of the site, only the product name and descriptions should be shown.

2. Product management:

Filtering of products in categories, Search Results and Tags was done. Adding filters by Custom product attribute was a custom build.

3. Producer management:

Producer Management was desired feature wherein the User will be able to go directly to the producer page.

4. Pricing management:

The admin will be able to set the price for each group based on each product

5. Stock management:

Sage Line 500 was integrated to the Magento back end so as the stocks from Sage Line 500 inventor y from all locations and warehouse can be pulled in the Magento shop. The admin also has the facility to manually override the stock inventor yas received from Sage Line 500 inventory.

6. Checkout Process:

6.1. Herepre – filledin for mation of the user ’s postal address based on the post codes submitted will be displayed

6.2. Inter nationalization Facility was also provided where a database of all country Postcode was maintained.

6.3. User can request to Gift wrap the product

6.4. B2C user while making a purchase can post special message at time of check out.

7. Payment:

7.1. Users (B2B and B2C) must have the ability to pay via one of the payment providers enabled for use by the Admin.

7.2. The following payment methods were made available:

7.2.1. Google Check Out

7.2.2. PayPa l

7.2.3. SAGE Pay

8. Shipping:

The four shipping methods must be integrated to allow for accurate pricing based on volumetric weight and geographical location of the delivery address as

9. news Letter management:

Admin must have the ability to create HTML based newsletters. Recipients must be grouped to allow specific newsletters to target any given sales group.

10. Social Site integration / Bookmarking (Adpromo:R3)

Users have the ability to social bookmark any Product or Categor y with a simple quick easy click.



Project Approach / Activities



Results Achieved


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