How to Start and Grow Your E-Commerce Brand from Scratch in 2020
So you want to start your entrepreneurial journey through an eCommerce business? Do you want to launch an eCommerce brand and ensure its growth? Do you have an idea that you believe has the potential to transform into a customer-friendly business? If the answer to any of these questions is ‘Yes’, then this guide to start and grow your eCommerce business is just for you!
Here, we are not going to discuss any technical aspects like eCommerce website development tips or custom eCommerce design ideas. Instead, our focus will remain on how to build and grow your eCommerce brand in the year 2020 and beyond. Assuming that you have an up and running eCommerce store, we will start directly with the tips to build a brand of your eCommerce business.
How to Build an E-Commerce Brand
If you think that your customized eCommerce website will work wonders and the money comes flowing in then you’re mistaking! There is many a slip ‘twixt the cup and the lip. Therefore, you need to remain alert and aggressive to build a brand for your eCommerce business. Various social media channels can remain helpful in building a brand. Let’s take an example of Instagram to understand it.
Instagram is one of the most popular social media channels and a preferred platform for the eCommerce sector. It is advisable to focus on Instagram to build a brand for your eCommerce business because it engages more users and facilitates you to showcase various products in an elegant way. Every eCommerce store takes a different approach for Instagram. If you want to excel and build a strong brand, you need to come up with impressive visuals and compelling content.
It is better to research properly before starting your campaign on Instagram or any other social media platform. You can identify the needs or expectations of your target audience and check out the activities of competitors. It is also necessary to understand types of content popular on various social media platforms. Anecdotes, memes, and inspirational quotes along with festival-related posts can gain popularity across all social media platforms.
Reputed eCommerce development companies can also guide you about running campaigns on social media platforms to build a brand. You can reach out to influencers as well to get your products or business gets noticed earlier than the same of your competitors. Social media influencers in your niche or other domains can drive more attention through writing engaging content. These days, many startups and established enterprises opt for influencer marketing to get the desired outcome in a short time using social media.
In a nutshell, building a brand for your eCommerce business needs various aspects to cover including content, eCommerce web design, user experience, and customer support. The same factors also contribute to enhancing the reputation of your business. Let’s go through some of the key tips to grow your eCommerce brand in the year 2020 and beyond.
How to grow your brand or eCommerce business amid competition
It is necessary to build and maintain relationships with customers to grow your eCommerce brand. Good offers, excellent support services, and paid or organic online marketing campaigns can work wonders to sustain the reputation. Let’s dig deep into some of the easy yet important tips to grow your business online.
The eCommerce website development company can put the ‘Resources’ section on your website for blogs, infographics, and other informative stuff. It keeps your existing customers updated about new products, discount offers, and the like while attracting prospective customers. A seamlessly-performing website with user-friendly functionality is a great tool to address a target audience anywhere in the world. You can also consider integrating the review section and help desk on the website. The review section can enable your existing customers to express their thoughts about your products and business model. You can improve services and product range based on their valuable feedback.
It is also better to remain active on social media platforms for growing your eCommerce business. You can make a community consists of loyal customers and get an advantage of word of mouth publicity online and offline. The active presence on social media can increase the trust factor among your customers and they can willingly promote your business among their friends and relatives. Also, customers can post issues on social media platforms and you can quickly resolve them.
Once you have established your eCommerce brand, you can take help from angel investors, VCs, and crowdfunding to grow your business. You can consider the Kickstarter platform for crowdfunding. Another way to sustain your business is through an email campaign. People steel like promotional emails and prefer email-based communication. You can stay in touch with potential and existing customers effectively using emails. The eCommerce shop has a lot of products, and you can easily address subscribers about new arrivals, promotional offers, discounts, and festival sales through emailers.
Finally, you need to define KPIs or Key Performance Indicators while promoting your eCommerce business online. Major KPIs include sales per month, visitor conversion rate, cart abandonment rate, email subscribers, and social media followers. You can get actionable insights by measuring these KPIs and run your eCommerce branding campaign accordingly.
Last but not least is- you should implement automation. It can reduce your efforts in managing mundane activities and you can focus more on the product range and customer services.
It is a herculean task to build and grow an eCommerce brand in today’s competitive scenario. Here we have given you useful tips to build and sustain your eCommerce business. It is fair to mention that the beginning of an eCommerce business largely depends on the look and feel of your website or online shop, and therefore, the role of an eCommerce web development company always remains crucial. Once you have a robust and user-friendly website, you can implement these tips to build and grow your eCommerce brand.
We provide best-in-class eCommerce solutions in the UK at competitive rates. Whether you are a retailer, a startup owner, or running a chain of brick-and-mortar stores anywhere in the world, our robust eCommerce website can assist you to grow your business and generate higher revenue. Do you want to learn how our eCommerce web development services can make all the difference? Simply send us an email at email@example.com. Our consultants will get back to you soon.
An experienced business leader, heads the UK operations of Silver Touch Technologies Ltd. With 15 years of experience in the industry, he has set the track record of delivering transformation and revenue growth with SAP Solutions.